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Sport Marketing and NIL with Legends
Location
Columbus, OH
Date
2021 - 2022
Role
General Manager
Project Type
Sport and NIL Marketing
Working with athletes at Ohio State was an incredible experience. Even on pro days, I got to work with athletes like D'Angelo Russell and Cardale Jones. In the new landscape of NIL, our first year of operating at Ohio State was fast, fun, lucrative, stressful, exhilarating, and everything in between.
In addition to this, understanding the logistics that go in to operating all facets of retail for one of the biggest names in NCAA Division I sports is still paying dividends for me professionally. I continue to have conversations with other professionals in the sport-retail space as it is such a unique niche of retail.
I do not have a lot of creative content to share for this project, which is one reason why I ultimately decided to leave despite all of the success I experienced, but I love talking about it should any readers have questions!
![](https://static.wixstatic.com/media/36431e_9185a0deb00541098584df5f27326531~mv2.png/v1/fill/w_1,h_1,q_90/36431e_9185a0deb00541098584df5f27326531~mv2.png)
![](https://static.wixstatic.com/media/36431e_9185a0deb00541098584df5f27326531~mv2.png/v1/fit/w_470,h_470,q_90/36431e_9185a0deb00541098584df5f27326531~mv2.png)
![OSU 1](https://static.wixstatic.com/media/36431e_45c3c12e5e48433cbb845411c3649e43~mv2.jpg/v1/fill/w_1,h_1,q_90/36431e_45c3c12e5e48433cbb845411c3649e43~mv2.jpg)
![OSU 1](https://static.wixstatic.com/media/36431e_45c3c12e5e48433cbb845411c3649e43~mv2.jpg/v1/fit/w_470,h_470,q_90/36431e_45c3c12e5e48433cbb845411c3649e43~mv2.jpg)
![OSU 2](https://static.wixstatic.com/media/36431e_5fdcf6dbd33b4fc19249932dba522115~mv2.jpg/v1/fill/w_1,h_1,q_90/36431e_5fdcf6dbd33b4fc19249932dba522115~mv2.jpg)
![OSU 2](https://static.wixstatic.com/media/36431e_5fdcf6dbd33b4fc19249932dba522115~mv2.jpg/v1/fit/w_470,h_470,q_90/36431e_5fdcf6dbd33b4fc19249932dba522115~mv2.jpg)
![OSU 3](https://static.wixstatic.com/media/36431e_897731faf61c48f88f75bad86b59c02e~mv2.png/v1/fill/w_1,h_1,q_90/36431e_897731faf61c48f88f75bad86b59c02e~mv2.png)
![OSU 3](https://static.wixstatic.com/media/36431e_897731faf61c48f88f75bad86b59c02e~mv2.png/v1/fit/w_470,h_470,q_90/36431e_897731faf61c48f88f75bad86b59c02e~mv2.png)
![OSU 5](https://static.wixstatic.com/media/36431e_9aff360ee5ef48b8a55dd1c04e365ad0~mv2.png/v1/fill/w_1,h_1,q_90/36431e_9aff360ee5ef48b8a55dd1c04e365ad0~mv2.png)
![OSU 5](https://static.wixstatic.com/media/36431e_9aff360ee5ef48b8a55dd1c04e365ad0~mv2.png/v1/fit/w_470,h_470,q_90/36431e_9aff360ee5ef48b8a55dd1c04e365ad0~mv2.png)
![OSU 7](https://static.wixstatic.com/media/36431e_1be5f6456ea448d69a55d17a95b158d5~mv2.jpg/v1/fill/w_1,h_1,q_90/36431e_1be5f6456ea448d69a55d17a95b158d5~mv2.jpg)
![OSU 7](https://static.wixstatic.com/media/36431e_1be5f6456ea448d69a55d17a95b158d5~mv2.jpg/v1/fit/w_470,h_470,q_90/36431e_1be5f6456ea448d69a55d17a95b158d5~mv2.jpg)